In this slidecast, Chris Matty from Versium describes the company’s Real-Life Data Intelligence Platform.
In consumer marketing, LifeData allows ever-narrower segmentation of customers and therefore much more precisely tailored products or services. Greater real life insights about people and businesses enable optimized communication strategies. Sophisticated analytics can predict behavior and greatly improve decision-making. LifeData can make existing applications more intelligent and enable entirely new ones. Versium’s powerful data intelligence platform enables all of this and more.”