Over at Entrepreneur Magazine, Mikal E. Belicove writes that of the power of Big Data for small business is “knowing the now.”
If your business can gain insight from data-logging sensors, you can distill that knowledge into timely, intelligent decisions and trigger the right action at the right time. Or, put another way, today you no longer use data to see what happened; instead you use it to see what’s happening in real time, which allows you to pinpoint your marketing, improve service, reduce costs and save time. The possibilities are endless.
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