In this video, Dave Morgan from Simulmedia moderates a panel discussion moving research forward with Big Data.
How do we define Big Data? How has it led to a major insight or solution at your company? What effect will big data have on the research industry? A team of experts in media, marketing and data science answer these (and other) compelling questions.
- Aaron Fetters — Director, Insights and Analytics Solutions Center, Kellogg Company
- Gian Fulgoni — Chairman and Co-Founder, comScore, Inc.
- Nishat Mehta — EVP of Global Partnerships, dunnhumby
- Bill Pink — Senior Partner of Client Solutions, Millward Brown
- Robert Tas — Managing Director — Head of Digital Marketing, JP Morgan Chase & Co.