A Boston based digital advertising company has built a marketing automation system with a Big Data technology stack to make tactical decisions by streaming digital data and running analysis on it in real time. Using the Cloudera Hadoop distribution, the company was able to deliver 300% better marketing campaign performance to their clients.
The company collects data and feedback from all digital events pertaining to online advertising campaigns and streams it into a Hadoop-based learning system that was built from scratch to processes real-time data extract, transform, and load (ETL), sort data by user, and build media buying algorithms.
Click HERE to download the Cloudera customer case study to learn more about this Big Data use case example.
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