The survey results constitute positive reinforcement for the big data industry. Among other indicators, nearly eight in 10 executives cited the need for better real-time analytics and improvement in converting data into actionable intelligence. Convincing C-level executives of the need for a new technology suite is critical for production adoption.
Data has always been important in the business world, but the big data trend has elevated its importance, pushing companies to be smarter in how they manage and use data.
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