Today Leadspace launched new targeting features to help B2B marketers and sales teams more accurately target companies that are most likely to purchase. The new capability is included as part of the latest version of Leadspace’s SaaS predictive lead targeting platform, available today for all users.
Predictive lead targeting enables you to tap into the social conversations going on among individuals within your targeted companies, including job listings, news and more,” said Leadspace co-founder and VP Products Amnon Mishor. “Based on your Ideal Customer Profile, our automated scoring algorithm identifies the specific organizations that are likely the most open to hearing about your solution, thereby significantly increasing conversions.”
In addition to the new company targeting feature, the latest release of Leadspace also includes broader integration with the Marketo marketing automation suite, an expanded company description in the prospecting tool that now indicates the products and technologies used by the company and a full company description, plus on-demand usage statistics to show which users are most active.
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