Zeta Interactive, a global big data-driven marketing company, announced on January 14 the launch and roll out of its new corporate identity and redesigned corporate website. The rebranding of XL Marketing as Zeta Interactive accentuates the company’s focus on and commitment to big data, and customer relationship management (CRM) solutions. The company is adopting its name from its Zeta Interactive division, a Forrester-rated, enterprise marketing technology platform and the catalyst for the company’s successful entry into big data & CRM.
The rebrand comes in the wake of a successful 2013, during which the company launched several innovative products, won new business from Fortune 500 and middle market brands, and grew revenue and EBITDA by more than 30%.
We are a fast-growing, ever-evolving company. We realized our brand needs to better reflect who we are and how our clients view us. The new brand identity was the next logical step in the evolution of our business,” said David A. Steinberg, Co-Founder, Chairman and Chief Executive Officer of Zeta Interactive. “This rebrand strengthens the positioning of Zeta Interactive as a top-tier player in the Big Data space and its place as a leader in the future of digital marketing.”
Founded in 2007 by David Steinberg and John Sculley (previously CEO of Apple Computer), Zeta Interactive has become an innovator within the fast growing big data and CRM space. Zeta’s big data marketing platform helps middle market and Fortune 500 brands acquire, engage, and retain customers. Zeta employs actionable data, analytics, and proprietary marketing technology to power marketing and CRM programs across a variety of digital platforms, encompassing e-mail, social media, display, search and mobile.
Headquartered in New York City, Zeta has more 500 employees worldwide with locations in NYC, Silicon Valley, London and Hyderabad, India.