A recent big data report was based on a Forbes Insights survey and conducted in association with Rocket Fuel, a provider of artificial intelligence advertising solutions. The report provides insight into how marketers perceive the value of using big data technology to drive marketing initiatives. It is clear from the results outlined in the report that marketers are still on the path towards better understanding for how big data can solve longstanding questions like who likes their products, why their customers like their products, and the ability to pinpoint the right audience. The proper use of big data can provide solutions to these questions and much more. The biggest disconnect in the survey results emanates from a misconception that advertisers and marketers believe they are using big data enough while they are not.
To see specific results from the survey, click HERE.
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