Machine learning technologies have seen many inroads into the advertising industry primarily to make for more intelligent buys and placements in order to deliver a brand message to a selected audience. Here are some compelling SLIDES from a lecture at the New York University Stern School of Business by Foster Provost, Professor of Information Systems: “Machine Learning for Display Advertising.”
The main takeaways from the talk are:
- Machine learning can be used as the basis for effective, privacy friendly targeting for online advertising
- Important to consider carefully the target variable used for training
- Question: should machine learning researchers be spending more time considering the effectiveness of advertising?