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Versium’s Predictive GivingScore Identifies High-Impact Donors

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Versium, a data technology company that operates a LifeData® predictive analytics scoring service, today announced the launch of its Predictive GivingScore solution. Two Seattle-area organizations that are gaining considerable predictive insights from Versium’s GivingScore are the Millionair Club Charity, an organization that addresses homelessness and Treehouse, a nonprofit organization serving youth in foster care.

We’re helping both non-profit and for profit organizations of all sizes get a better understanding of their donor base with Versium’s GivingScore,” said Chris Matty, Versium CEO.  “Who is more likely to donate?  Will they likely be a high or repeat donor? Which of my existing donors are most likely to donate again and who is likely to make a greater contribution?  These are the questions Versium’s GivingScore answers.  We are honored to bring the Millionair Club Charity and Treehouse with the cutting edge abilities of predictive analytics and scores to help them continue to grow their donor base and increase their level of fundraising.”

The GivingScore is being built with Microsoft Azure Machine Learning predictive analytics technology, which leverages Versium’s LifeData platform, made up of more than 300 billion real world consumer behavioral attributes including purchase interests, education level, family status, financial standing and social behavior, among others. Both The Millionair Club Charity and Treehouse are using GivingScore to better target and manage their fundraising and charitable giving programs.

Our goal is to make machine learning more accessible to every organization – big or small and empower them to derive meaningful and actionable intelligence from predictive analytics,” said Eron Kelly, general manager of Data Platform at Microsoft. “For customers, this means virtually none of the startup costs associated with authoring, developing and scaling machine learning solutions.”

Versium’s GivingScore is the latest predictive score solution in the company’s suite of analytics services. Earlier this year, Versium announced its FraudScore, enabling companies to put a stop to fraudsters with just an email address.

With the support of thousands of dedicated community partners, Treehouse is able to provide kids in foster care with the academic and other essential services that every child needs to graduate high school with a plan for their future,” said Janis Avery, CEO, Treehouse. “Partnering with Versium is helping us better understand the relationships we build with our supporters, and where to allocate resources to increase the impact of those relationships.”

 

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