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Netvibes and Engagement Labs Partner to Deliver Social Media Analytics Platform

Big_data_socialmediaNetvibes, the Dashboard of Everything, and Engagement Labs, the social media measurement company, has announced a partnership to integrate their products to deliver an advanced social media analytics platform. With the joint solution, users can add 40 unique social metrics to their Netvibes dashboards, graph engagement over time and compare with any data in order to instantly visualize real-world results and demonstrate social media ROI.

As the saying goes: if you don’t measure it, you can’t improve it. For years, the ROI of social media has remained nebulous and anecdotal, but that’s changing in the new world of big data. With Netvibes MisoData, if you have the data, you can calculate ROI on anything,” said Freddy Mini, CEO of Netvibes. “To make Netvibes’ social analytics even more powerful, we’ve opened our platform to integrate with the best partner solutions. With Engagement Labs now on Netvibes, users can visualize all ROI of social media using any metric, identify strengths and weaknesses, and act on the information in real time to optimize all their social interactions.”

Netvibes enables companies to listen, learn and act on everything matters to their brand online. In a single glance, users can monitor brand sentiment, social media activity, news, blogs and anything else they choose using Netvibes’ fully customizable online dashboards. Going beyond simple monitoring, Netvibes empowers users to act on the data using dashboard intelligence with instant drag-and-drop analytics, MisoData™ visualization, real-time alerts and PushMail™ notifications.

Available today as a premium add-on to Netvibes dashboards, Engagement Labs’ evalue™ analytics package tracks 40 unique social metrics for Facebook, Twitter and YouTube (e.g., retweets, likes, views, impact, reach and more), allowing enterprise users to view the results of their social media campaigns from virtually any angle.

Using Netvibes’ and Engagement Labs’ joint solution, customers can compare and analyze highly detailed social media metrics at an even deeper level of granularity never before possible. Get immediate answers to your biggest social media questions, such as:

  • Do Twitter retweets correlate with our website traffic?
  • Does my company’s responsiveness on Facebook correlate with sales growth?
  • How engaged are my competitors on Twitter? Do their Twitter engagement scores predict stock prices?

Netvibes users can instantly graph and compare any data to view trends, discover actionable intelligence and calculate the ROI of any marketing campaign.

evalue™ analytics measures engagement, impact and reach, which are at the core of all social strategies,” said Paul Allard, President & CEO of Engagement Labs. “By combining evalue’s detailed social metrics with the power of Netvibes’ dashboards, our combined offer delivers the most powerful social media analytics tool available, enabling users to listen more effectively, learn more, and react faster to drive real business value through social media.”

Try Netvibes and Engagement Labs for Free

To learn more about Netvibes and Engagement Labs’ social media monitoring and analytics solution, please visit http://www.netvibes.com/en/engagementlabs.

 

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