Companies that utilize big data to better understand their most important relationships this Valentine’s Day – their customers – have a proven advantage in the market. However, most people don’t know that their success isn’t built on large amounts of data, but rather well-managed data.
Our friends over at Talend, the data integration company, created the Valentine’s Day infographic below that explains how companies benefit from well-managed data with a master data management plan, including the following facts:
- Data driven companies are using customer analytics to boost business performance: 23x greater likelihood of customer acquisition, 6x greater likelihood of customer retention, and 19x greater likelihood of profitability
- The annual financial impact of poor data quality on organizations is $13.3M
- By 2018, one in three marketing organizations will deliver compelling content to all stages of the buyer’s journey
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