MarkLogic Corporation, a leading Enterprise NoSQL database platform provider, announced that NBC Entertainment’s (NBC) wildly popular and upgraded SNL app and SNL 40 website are powered by the MarkLogic® Enterprise NoSQL database platform. Already available on iPhone® and streaming 100 million videos since February, NBC recently broadened SNL’s reach by launching the app for Android-powered devices and iPads®.
Additionally, NBC incorporated fan requests for new segments, full episodes from the current season and more. SNL created the revenue-driving app in time to coincide with the SNL 40th Anniversary Live show, making 5,500 sketches available from 40 years of television in a customized experience for anyone with a mobile device, anywhere, at anytime.
We wanted to do something very special and ambitious for our fans in order to celebrate SNL’s 40th anniversary. We had over 300 hours of content, and needed to integrate diverse metadata on diverse data types like videos and SNL-specific emojis. We needed features like semantics to provide the context around the content, as well as enterprise traits like security, data integrity, and scalability that are essential for running a large scale dynamic online system. Additionally, we wanted to create smart content to deliver a customized, continuous streaming experience,” said Michael Martin, senior vice president, Product, Technology & Operations for NBC Entertainment Digital. “MarkLogic software addressed all of our needs: Its flexibility enabled us to build an SNL-tailored predictive analytic engine. As a result, SNL app users can discover, view, share and enjoy the amazing content from the classic Coneheads, Landshark, and Cheerleaders to the newest great comedy from this season and beyond.”
The SNL app is a groundbreaking delivery of a full catalog of four decades of sketches and performances, in addition to never-before-seen videos. NBC created smart content based on MarkLogic’s Semantics and search, allowing the team to integrate, manage and search a wide range of data (scenes, characters, guest stars, etc.) and further enrich the content with user preferences and actions that grows along with the user base. MarkLogic’s metadata and Semantics automatically and accurately queues video recommendations based on users’ previous activities. It also discovers and recommends additional content based on users’ experiences. Additionally, NBC created a dynamic, cloud-based information delivery platform on MarkLogic that can easily import new full episodes from the current season as well as remastered library sketches with improved picture quality.
NBC has a huge amount of content that fans love. The company needed a way to deliver award-winning videos with a tailored and engaging viewer experience, while at the same time driving revenue for the business. It also needed a platform that could cope with massive demand,” said Joe Pasqua, executive vice president, Products, MarkLogic. “NBC discovered the key to content longevity and viewer engagement with MarkLogic’s unique combination of flexibility and proven enterprise-hardened features. We look forward to continuing to work with NBC to help the team leverage their data to discover additional new business opportunities.”
The SNL app for iPhone and iPad is available for free on the App Store℠ and on Google PlayTM. The app provides an easy-to-use platform to explore and discover nearly 5,900 sketches spanning the show’s four-decade history.
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