MapR Technologies, Inc., provider of a top-ranked distribution for Apache™ Hadoop®, announced that Altitude Digital, one of the fastest growing video advertising marketplaces, chose MapR as the big data platform to run its business. With nearly seven billion transactions per day, Altitude Digital selects in real time the best video advertisement to play at the right time for the right person. The MapR platform provides Altitude Digital with a centralized data repository based on the MapR-DB NoSQL database that serves multiple departments, driving efficiency and competitive advantage.
Altitude Digital optimizes and streamlines the connection between buyers and sellers of online video and mobile advertising by providing data-driven insights on daily consumer transactions.
Every event helps us make a more intelligent decision about what advertisement we will deliver for what person, and what will make the most money for the publisher while maintaining return on investment for the advertiser,” explained Manny Puentes, CTO, Altitude Digital. “Our goal is to present the most compelling video ad in real time for every video player in the world. That’s a big challenge.”
Since MapR enables Altitude Digital to house all of the data in one place, data is managed holistically instead of in departmental silos. Operations, support, sales, and product use the data repository to solve their business-related objectives. “MapR-DB NoSQL database table replication is a powerful feature that enables real-time, bi-directional updates across data centers at scale. We use table replication for discovery and real-time notifications, giving our business a competitive advantage,” said Puentes. “MapR continues to deliver innovative enterprise solutions that just work.”
With MapR in place, Altitude Digital can focus on developing the solutions that will differentiate their business. Rather than spending time building its big data infrastructure, the company has its developers focusing on building business optimization strategies that will deliver the right advertising solutions.
Another benefit from the MapR Distribution is its standards-based architecture, including built-in NFS support. Without the need to hire specialized talent to manage a big data platform, Altitude Digital is able to rely on its existing resources to maintain volumes of data processed through the sophisticated advertising system.
MapR provides Altitude Digital with a superior data platform, offering both innovative solutions and reliable support,” said Jack Norris, CMO, MapR Technologies. “Altitude Digital can cost-effectively provide real-time video services to customers and focus on continuously growing and developing new business solutions. We are pleased to share in their success.”
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