Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, announced a new sales and account intelligence application called Infer Glance. This solution reveals key prospect attributes and analytics from Infer’s predictive models directly within a company’s CRM or marketing automation interface, giving businesses the most complete view of each contact or account. Customers like AdRoll, AppDynamics, Bitly, Druva and Nitro are already leveraging these at-a-glance insights to tailor messaging and campaigns, fuel customer engagement and increase revenue.
Infer builds statistically accurate fit and behavior models that analyze thousands of internal and external data signals to produce predictive account, contact and lead scores. Infer Glance summarizes these predictions, as well as top signals behind each score — providing sales reps with valuable account intelligence about a prospect’s business model, what technologies they use, their website engagement and other details — in one convenient place. This transparency builds trust in the scores and enables sales and marketing to align around a common definition of good leads. Further, the rich view of prospects gives reps the insight they need to pre-plan meaningful conversation points that directly target a customer’s pain points.
Infer is a key enabler of our data-driven culture, and Infer Glance makes predictive lead scoring even easier to deploy throughout our sales and marketing teams,” said Chris Turley, head of revenue operations at AdRoll. “The insights and predictions that Infer provides us are key to finding high-value prospects for sales and marketing to prioritize.”
Infer Glance is fully customizable, allowing companies to highlight the top positive and negative prospect signals that are most relevant for their business. In addition, the solution enables reps to share feedback about whether they think a certain predictive score should be higher or lower, thus increasing sales adoption and improving the accuracy, efficacy and performance of a predictive model over time. Available today as a Salesforce plugin, Infer Glance will be released for additional CRM and marketing automation platforms later this year.
Companies today are moving beyond opaque lead scoring strategies and demanding technologies that extract more transparent and actionable intelligence from data,” said Sean Zinsmeister, senior director of product marketing at Infer. “Infer is at the forefront of this movement, and Glance is another addition to the platform that underpins our mission to empower sales and marketing teams by making predictive models more open, accessible and easy for sales reps to understand.”
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