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Commercial Analytics and It’s Defining Role In Pharma Marketing

Pharma companies are working hard to build effective patient access programs and implement an effective commercial strategy around it. Expiring patents and competitive pressure is a real challenge and companies need to explore opportunities with the help of the vast amounts of data they own. Big Data and Analytics capabilities are helping companies define that strategy and execute a plan, which will help them succeed. Our friends over at Prescriber360 put together the infographic below containing facts and figures to emphasize the need of a well-planned analytics strategy.

 

 

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