Reflektion™, an innovator in retail predictive analytics, today announced Xpedition, an analytics workbench for e-Commerce retailers and national brands that delivers daily customer insights and sales forecasting at a more granular level than ever seen before in the industry.
BrightTag, a leader in real-time, cross-channel marketing technologies, announced today that it has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers. The company also unveiled the industry’s first Open Data Platform, a patented suite of products that helps brands make their data and marketing technologies work better together to drive increased engagement, loyalty and conversions.
“Our contextual marketing platform, Mobile Occasions, leverages our customers’high-volume behavioral transaction data to gain deep insight into subscriber behavior, the platform then manages, executes and dynamically optimizes marketing campaigns that help maximize long-term revenue and retention of those subscribers, leveraging that insight.”
Big Data has mostly been considered the realm of big enterprise and not the midmarket segment. Dell launched a survey to study this notion and discovered that midmarket companies not only need Big Data to engender better, more competitive business practices, but many are already using data analysis. We caught up with Darin Bartik, Executive Director and GM of Database Management at Dell, to learn more about the survey and its findings.
Guavus uses live analytics with responsive queries to garner insightful business metrics to serve up competitive advantage. “Guavas is unique in its ability to provide an end-to-end view across your business and operations in real time. Our operational intelligence platform processes over 2.5 petabytes of data per day, which equals to 250 billion records per day and 2.5 million transactions per second.”
Large Austrian retailer MPREIS has long been using QlikView for business analytics. When the data got too large, the company turned to ParStream to provide immediate query response on billions of records for QlikView’s Direct Discovery. Now the retailer is able to view aggregated and highly detailed information in the same dashboard in real-time. In this use case examination, we’ll take a look at the problem the company faced and the steps taken toward a solution.
“Datameer is all about providing a self-service, end-to-end experience for big data analytics on Hadoop. From data integration to analytics to visualization, we are wizard-led, point-and-click. Most recently we announced our Smart Analytics module, which allows business users to use data mining algorithms through a drag and drop UI. These new capabilities complement what data scientists are doing and enable business analysts to take advantage of advanced algorithms without involving IT.”
In this slidecast, Dimitri Williams from Ninja Metrics describes the company’s innovative Katana Social Analytics Engine. “Katana measures the value of social contributions in applications and games, provides detailed projections for the outcomes that matter to developers, and offers the tools to determine how effectively features facilitate engagement and social interaction.”