In this special guest feature, Keke Wu of Avention, outlines the need for B2B marketing predictive models to catch up to their B2C counterparts as well as methods for doing so.
MapR Technologies, Inc., provider of a top-ranked distribution for Apache™ Hadoop®, announced the general availability of Apache Drill 1.0 in the MapR Distribution. Drill uniquely delivers self-service SQL analytics without requiring pre-defined schema definitions, dramatically reducing the time required for business analysts to explore and understand data.
A new Gartner research report, “Cool Vendors in Storage Technologies,” details five emerging vendors that can assist organizations in meeting their storage modernization and cost containment initiatives. For example, Storiant is a multifaceted archiving platform that can support active, compliance and historical archives in a private cloud environment.
Accenture (NYSE: ACN) is launching the Accenture Analytics Applications Platform to develop industry- and function-specific advanced analytics applications, delivering actionable insights to users that enable swift data-driven decisions that can create a competitive advantage or an improved bottom line.