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Interview: The Marketing Disruption Brought About by Machine Learning: Making Marketers the Heroes

I recently caught up with Dr. Olly Downs, Chief Scientist and CTO at Amplero to talk about the excitement surrounding his company’s launch of Amplero as well as some thoughts on the future of machine learning coupled with marketing.

Can Predictive Technology Replace Your Marketing Team?

Kylee_Hall_Leadspace

In this special guest feature, Kylee Hall of Leadspace reflects on the question – have we set ourselves up for a humans vs. the machines dystopia and why there will be need for human intuition to supplement the tremendous growth of predictive software?

Hortonworks to Acquire Onyara to Turn Internet of Anything Data Into Actionable Insights

hortonworks

Hortonworks, Inc. (NASDAQ: HDP), a leader in Open Enterprise Hadoop, today announced it has signed a definitive agreement to acquire Onyara, Inc., the creator of and key contributor to Apache NiFi, a top-level open source project.

Concurrent, Inc. announces Driven 1.3 for Hadoop

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Concurrent, Inc., a leader in Big Data application infrastructure, today announced the latest release of Driven, a leading application performance management product for monitoring and managing Hadoop applications.

Ernst & Young and Hortonworks Partner Up to Help Turn Big Data Challenges into Big Business Opportunities

hortonworks

Ernst & Young LLP announced today a strategic business relationship with Hortonworks, Inc.® (NASDAQ: HDP) to provide new data management offerings that leverage and extend Hortonworks Data Platform (HDP™) together with EY’s data and information management services.

Datapipe and DataStax Partnership Brings Simplified Data Analysis to the Enterprise

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Datapipe, a global leader in managed hybrid IT solutions for the enterprise, announced a new partnership with DataStax, the company that delivers Apache Cassandra™ to the enterprise, providing organizations flexible, always-on, secure, managed database solutions that accommodate today’s toughest big data workloads.

The Science Behind Big Data

Eric Haller Experian

In this special guest feature, Eric Haller executive vice-president of Experian’s global DataLabs offers his perspectives on the growing demand for data scientists.

Publishers Struggle to Derive Value from the Data Deluge As Digital Ad Budgets Grow

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An important key to capturing share of the growing digital spend comes down to the ability for publishers to leverage real-time data. According to research released by Forrester Consulting, access to real-time data analytics helps publishers make timely and informed decisions that uncover new revenue opportunities.

Datameer’s Stefan Groschupf on the Role of the CDO

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As another episode of the Big Data & Brews industry perspectives series, Stefan Groschupf, CEO of our friends over at Datameer, shares his thoughts on the role of the Chief Data Officer in today’s enterprise environment.

The Power of Indexing

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In this special guest feature, Zachariah Sharek of Rhiza discusses the value of creating a data index and how it can be used to glean insights about everything from consumer spending habits to their media habits.