In this special guest feature, Eric Haller executive vice-president of Experian’s global DataLabs offers his perspectives on the growing demand for data scientists.
An important key to capturing share of the growing digital spend comes down to the ability for publishers to leverage real-time data. According to research released by Forrester Consulting, access to real-time data analytics helps publishers make timely and informed decisions that uncover new revenue opportunities.
Accenture (NYSE: ACN) and Duke University have formed an alliance focused on jointly developing new advanced analytics solutions to address real-world, client-specific business challenges. The Accenture and Duke University Analytics Research Program will have an initial focus on health management research.
In this special guest feature, Doug Camplejohn, CEO and Founder of Fliptop, outlines four ways that big data and predictive technology combine to improve modern-day sales and marketing.