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The Science Behind Big Data

Eric Haller Experian

In this special guest feature, Eric Haller executive vice-president of Experian’s global DataLabs offers his perspectives on the growing demand for data scientists.

Publishers Struggle to Derive Value from the Data Deluge As Digital Ad Budgets Grow


An important key to capturing share of the growing digital spend comes down to the ability for publishers to leverage real-time data. According to research released by Forrester Consulting, access to real-time data analytics helps publishers make timely and informed decisions that uncover new revenue opportunities.

The Power of Indexing


In this special guest feature, Zachariah Sharek of Rhiza discusses the value of creating a data index and how it can be used to glean insights about everything from consumer spending habits to their media habits.

How Data Blending Creates Midmarket Leaders


A recent survey from Aberdeen Research, licensed by Alteryx shows how big data blending technology is essential to helping a company become a leader in the mid-market.

ClearStory’s Spark-Powered Data Analysis Teams Up with Google Cloud Dataflow


ClearStory Data, the company bringing business-oriented Data Intelligence to everyone, announced a new collaboration with the Google Cloud Platform to speed data analysis on large, diverse data to answer new business questions.

CoolaData Continues Global Expansion with U.S. Launch


CoolaData is a cost-effective way for mid-sized businesses to understand customer behavioral patterns in a big data environment. It gives them the tools needed to increase customer acquisition, reduce churn and boost sales, retention and conversions.

Accenture and Duke University Collaborate on Analytics Research


Accenture (NYSE: ACN) and Duke University have formed an alliance focused on jointly developing new advanced analytics solutions to address real-world, client-specific business challenges. The Accenture and Duke University Analytics Research Program will have an initial focus on health management research.

4 Ways Predictive Technology Is Transforming Modern Marketing

In this special guest feature, Doug Camplejohn, CEO and Founder of Fliptop, outlines four ways that big data and predictive technology combine to improve modern-day sales and marketing.

Datawatch Makes Everyone a Big Data Expert


Datawatch Corporation (NASDAQ-CM: DWCH) announced the general availability of Datawatch Monarch version 13, the latest release of its flagship data preparation solution.

Amplitude Analytics Liberates the Mobile User Analytics Market With Free Product Offering


Amplitude, The Behavioral Analytics Company(™), announced a free version of Amplitude Mobile Analytics, the ultimate platform for mobile product managers who seek to grow and retain their user bases.