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How Big Data Enhanced the “Art” of Marketing

In this special guest feature, Jessica Hawthorne-Castro, CEO of Hawthorne Direct, explores the situation that with so much information at their fingertips, and a growing mandate to determine which metrics matter most (and then harness those metrics), are marketers still allowed to be creative in their campaign efforts? Or, has big data completely killed that aspect of marketing in its attempt to get down and dirty with the numbers at the expense of stretching creative limits and experimentation?

Antuit Acquires AuriQ Systems’ Japanese Business

Antuit, a global Big Data solutions company, announced the acquisition of AuriQ Systems Co., Ltd. (“AuriQ”), a Japanese subsidiary of AuriQ Systems, Inc., a leading provider of data management software solutions that help enterprises, data centers and e-businesses increase revenue and reduce operation costs.

Interview: Spenser Skates, CEO of Amplitude

I recently caught up with Spenser Skates, CEO of Amplitude, a company primarily focused on driving user growth and retention for mobile-first companies. The interview touches on the genesis for his company and their focus on user behavior analytics for the mobile sector.

Lavastorm for Tableau® Easily Delivers Powerful Data Preparation, Advanced Analytics and Data Visualization

Lavastorm, a leading data preparation and advanced analytics company, announced the launch of its new self-service software designed specifically for Tableau users.

3 Ways Conventional BI Analytics Will Fail Retailers this Holiday Season

In this special guest feature, Arijit Sengupta, CEO of BeyondCore, discusses how retailers can use analytics to meet their customers’ needs and achieve greater results this holiday season.

How Big Data Can Help Your Product Content

In this special guest feature, Rick Chavie, CEO of EnterWorks discusses several areas where all businesses can make marked improvements and avoid the big data pitfall of having great insights that can’t be used in a tactical way.

Datameer Selected by Priceline.com to Optimize Customer Website Experience with Big Data Analytics

In an effort to improve its overall customer experience, priceline.com, a leader in online and mobile travel, has selected Datameer’s self-service big data analytics solution to better understand customer behavior, analyze offer effectiveness, and improve operational processes.

Sisense Introduces Version 6 to Simplify Business Analytics

Sisense, a leader in simplifying business analytics for complex data, announced the launch of Sisense version 6. This new version of its business analytics software solution significantly expands Sisense’s advanced analytics capabilities, as well as furthers the platform’s ability to integrate across the business analytics ecosystem.

Prevedere Releases Next Generation APIs, Enhancing Leadership in Predictive Analytics

Prevedere, a leading big data and predictive analytics solution, today announced a set of proactive integrations that will deliver real-time, big data-driven predictive forecasting ability to Oracle Hyperion, Tableau and Microsoft Excel users.

How To Work Through “Analysis Paralysis” And Understand The Difference Between Data Analysis And Data Visualization

In this special guest feature, Collin Sebastian, Chief Product Officer at YouEye observes that the more graphs, maps, reports, and dashboards we use to slice and dice our data, the more time we spend analyzing — and the less time we spend actually making decisions. There’s a solution to this paralysis, and it begins with understanding the difference between data analysis and data visualization.​