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Our friends over at Datameer just released a fascinating new infographic focusing on how crucial big data analytics is to brands. By tuning into the customers’ journeys using analytics, brands are able to learn what motivates their customers, and how they can optimize their strategy to best reach their customers and ultimately increase loyalty.
Concurrent, Inc., a leader in data application infrastructure, released 2015 predictions for big data and Apache Hadoop. While the past year brought expansion and education across the Hadoop ecosystem and increased investment in related initiatives, 2015 will be the year of pragmatism as global enterprises turn their focus on getting value from these investments.
Big data is more than a buzzword, as proven by how fast organizations are adopting new analytics technologies to obtain business value from it. That is the key takeaway from a Luth Research survey of large organizations currently using big data analytics software or planning to use it in the next 12 months.
Savvy retailers are harnessing the power of big data by combining data from a number of sources such as web browsing patterns, social media and industry forecasts. They are using big data to predict trends, prepare for demand, optimize pricing, and ultimately to improve each customer’s experience to increase acquisition and retention rates.
Xplenty, the big data processing platform powered by Hadoop, has announced Google Cloud Platform support. By enabling Google Cloud Platform support, Xplenty users can now integrate, process, and prepare data for analytics directly on Google’s cloud infrastructure. Xplenty is one of the only Hadoop-run platforms to facilitate third-party Google Cloud Platform support.