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Big-Data-Trends-2015

New Global Study Reveals Cultural Gaps Impede Companies’ Efforts to be Data-Driven

A global study sponsored by Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, recently revealed an apparent disconnect between how chief executive officers (CEOs) see the current status and benefits of data initiatives and how lower-level managers see them. This and other disparities impede success and imperil the competitive advantage companies hope to realize.