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How to Achieve a Customer Centric Culture Supported by Data Driven Insights

A company’s culture informs its every effort, from marketing and outreach to the ways in which internal departments work together. In today’s competitive business environment, it’s imperative to implement a customer-centric culture that permeates the entire business, from the very top of the organization down throughout every department sector. To learn more about how to achieve a customer-centric culture supported by data-driven insights download this white paper.

Data and Analytics Strategy

Many companies are confusing adopting big data technology with creating a coherent big data strategy and in the process are creating big data debt. In this paper we present our remedy for big data debt – a data and analytics centric approach. This approach is a set of concepts and guidelines that allow us to invest in big data and get increasing long-term returns rather than spending money to get short-term payback that creates long-term debt.