In this contributed article, Samuel Lim, CEO & Co-founder at Reebonz.com, discusses data’s role in opening up luxury to a broader market: aka The Chanel Effect.
It is becoming more and more apparent how data analysis is driving e-commerce revenues. And this growing importance has forced e-tailers and e-commerce firms to hire more data scientists in order to better understand how customer engagement impacts revenue and sales. This assessment comes from SOASTA, the leader in performance analytics, who reveals that data analytics is important in all aspects of the organization – from digital transformation to digital performance management.
SOASTA offers five ways data analytics will storm the stage in 2017.
Whether Artificial Intelligence (AI) is something you’ve just come across or it’s something you’ve been monitoring for a while, there’s no denying that it’s starting to influence many industries. And one place that it’s really starting to change things is e-commerce. Look at some examples of how leading online stores have used AI to enrich the customer buying experience.