Join this virtual event with a compelling panel of technology leaders to discuss to discover how Yum! Brands and other organizations are leveraging location-based data to boost in-app location accuracy, increase in-store foot traffic, and expand e-commerce business.
How Yum! Brands Uses Location Data from Foursquare to Make Smarter Decisions
April 26, 2021 by Leave a Comment
How Amazon Used Big Data to Rule E-Commerce
November 30, 2019 by Leave a Comment
In this contributed article, tech blogger Caleb Danziger outlines some reasons Amazon and big data plans often arise in discussions about why companies thrive. Amazon is an e-commerce giant in today’s consumer landscape, and its success didn’t come by accident. The brand frequently taps into big data to make decisions, stimulate purchases and please customers.
Data & The Chanel Effect
February 27, 2017 by Leave a Comment
In this contributed article, Samuel Lim, CEO & Co-founder at Reebonz.com, discusses data’s role in opening up luxury to a broader market: aka The Chanel Effect.
Five Ways Data Analytics Will Storm the Stage in 2017
February 3, 2017 by Leave a Comment
It is becoming more and more apparent how data analysis is driving e-commerce revenues. And this growing importance has forced e-tailers and e-commerce firms to hire more data scientists in order to better understand how customer engagement impacts revenue and sales. This assessment comes from SOASTA, the leader in performance analytics, who reveals that data analytics is important in all aspects of the organization – from digital transformation to digital performance management.
SOASTA offers five ways data analytics will storm the stage in 2017.
The Growth of Artificial Intelligence in E-commerce
January 4, 2017 by Leave a Comment
Whether Artificial Intelligence (AI) is something you’ve just come across or it’s something you’ve been monitoring for a while, there’s no denying that it’s starting to influence many industries. And one place that it’s really starting to change things is e-commerce. Look at some examples of how leading online stores have used AI to enrich the customer buying experience.
