The Big Data Dilemma

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Stephen Prentice writes that Big Data presents a dilemma as well as an opportunity for business:

Big data poses a significant dilemma for CEOs and business leaders because the investment required in emergent technology and the rapidly evolving discovery of the technical issues represent not only a substantial investment but also a significant risk. However, Gartner advises that big data will represent a hugely disruptive force during the next five years, enabling levels of insight into customer demands that are currently unachievable.

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