SAS Analytics Drives Kelly Blue Book In New Direction

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SAS Analytics software has given Kelly Blue Book the resources to transform Big Data into unrivaled insights for the automotive marketplace. The premier source of new- and used-car information created an enterprise analytic center of excellence – expanding from one employee to 23 in just three years – that improved decision making and helped the company consistently outperform competitors. Placing analytic center of excellence and business team members together made the company more agile, smarter and successful, growing from 100 to 500 employees in five years.

We have literally changed the DNA of our company by moving from a traditional book publisher to an analytics powerhouse,” said Dan Ingle, Vice President of Analytic Insights Technology at Kelley Blue Book. “Fact-based decisions have become our competitive strength. Whether or not to utilize analytics is no longer an option. smarter

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