Video: Big Data, Bigger Brother

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In this video, Elizabeth Charnock from Cataphora discuses how Big Data can help employers monitor their workers.

We laud big data when it’s processing data types such as social media feeds, genome-sequencing data and server logs, but would the positive tone change if we were talking about monitoring your every digital interaction while at work to discover questionable behavior? Most people’s tone would, but Cataphora CEO Elizabeth Charnock doesn’t agree, at least when it comes to the workplace. In fact, she thinks that in a world with increasingly larger corporations and distributed workforces, companies will be doing themselves and their employees a big favor by keeping close tabs on what employees are doing.

Recorded at the Structure: Data Conference in New York on March 22, 2012.

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