Yahoo Genome Brings Big Data Service to the Cloud

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Yahoo is now offering big data analytics as a service with its new Genome offering, which is designed to let companies deliver highly targeted online advertising and marketing campaigns.

With the overwhelming amount of Big Data, businesses struggle to transform consumer information into insights and action. Genome from Yahoo! utilizes the most advanced campaign and user analytics to understand consumer needs, anticipate audiences’ future performance, and enable you to develop efficient media buys.

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