In this video, Kenneth Cukier of The Economist interviews Jeff Hammerbacher from Cloudera on the topic of baseball and Big Data. Recorded at The Economist’s Ideas Economy: Information 2012 event in San Francisco.
Industry Perspectives
What’s so Important about Data Quality?
In this special guest feature, David Kolinek, Vice President of Product, Ataccama, asks why data quality is so important? Sometimes taking a step back and reviewing the basics can help clear things up. DQ is not a single activity but a series of actions that draw upon multiple resources and functions, all focused on making data usable in a purposeful way. It falls under data management, which has an overriding mission of delivering a view of datasets from various perspectives, enabling the type and quality level of data to be assessed.
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Why CRM and Data Warehouses Fail with Customer 360
This whitepaper from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).
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