The Case for Banishing Big Data

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Over at TechCrunch, Leena Rao writes that we should banish the term “Big Data.”

Why have I grown to hate the words “big data”? Because I think the term itself is outdated, and consists of an overly general set of words that don’t reflect what is actually happening now with data. It’s no longer about big data, it’s about what you can do with the data. It’s about the apps that layer on top of data stored, and insights these apps can provide. And I’m not the only one who has tired of the buzzword. I’ve talked to a number of investors, data experts and entrepreneurs who feel the same way.

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