What Big Data Needs – The Takeaways from Structure:Data 2013

Over at GigaOm, Jordan Novet writes that one of the biggest takeaways from the recent Structure:Data 2013 conference is that people play a crucial part in the Big Data equation.

Despite the much-discussed power of data, there are roles for people to play in big data projects. Data increasingly influences companies’ decision making processes, but several speakers hit on the notion that people should be involved in big data storage and analysis. It all starts with a human question. Before machines generate answers, employees from many departments should feel empowered to ask good questions of data, said John Sotham, vice president of finance at BuildDirect.

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