Big Data and the Elephant in the Room

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Over at the Actian Blog, Jim Harris has posted an interesting review of the new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel.

In the book, Siegel says that the big secret about Big Data is that it doesn’t really exist. What is big today will be dwarfed by what is coming.

Everything is connected to everything else—if only indirectly—and this is reflected in data. Data always speaks. It always has a story to tell, and there’s always something to learn from it. Data scientists see this over and over again across predictive analytics projects. Pull some data together and, although you can never be certain what you’ll find, you can be sure you’ll discover valuable connections by decoding the language it speaks and listening.”

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