Big Data in Plain English for CMOs

What’s so Important about Data Quality?

In this special guest feature, David Kolinek, Vice President of Product, Ataccama, asks why data quality is so important? Sometimes taking a step back and reviewing the basics can help clear things up. DQ is not a single activity but a series of actions that draw upon multiple resources and functions, all focused on making data usable in a purposeful way. It falls under data management, which has an overriding mission of delivering a view of datasets from various perspectives, enabling the type and quality level of data to be assessed.