In this video, Charlotta Wark from IBM provides an overview of Big Data for Chief Marketing Officers.
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Industry Perspectives
AI is Not a Magic Bullet for Renewables
In this special guest feature, Blair Heavey, Chief Executive Officer of WindESCo, suggests that we hear so much about how AI is the next big thing in the energy industry, but in reality, it’s really over-hyped, and is nowhere near the magic bullet that some thought it might be. Many rewewable energy companies are not meeting the expectations with AI, and there’s a lot of confusion on what it really is and what it can do.
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Understanding Intention – Using Content, Context, and the Crowd to Build Better Search Applications
This white paper by enterprise search specialists Lucidworks, points out that unlike consumer search, which has become a seamless part of our everyday lives, the enterprise side might as well still be running Windows 95. Imagine if Amazon, Google, or Facebook treated every user the same, regardless of who they are, where they are, what they’re searching for, and what they’ve clicked. Your users expect that same sophistication in their enterprise apps.
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