GE Reaches out to Big Data Consumers with Datalandia

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GE has launched a series of Big Data commercials that tout the value of its intelligent machines.

The mini-films were shot on location at Miniatur Wunderland, a massive world of model trains and their surroundings in Hamburg that’s loaded with intricate replicas of an airport, ships, hospitals, a soccer stadium, and countless itsy-bitsy inhabitants. GE has named the realm created for the campaign “Datalandia.” The company wants people to understand that the internet of things encompasses far more than their refrigerators and thermostats; it’s also the data-enabled industrial contraptions used in air travel and healthcare — or the Industrial internet.

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