Adding Up Small Data to a Big Data Strategy

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Mark van Rijmenam

Mark van Rijmenam

Over at SmartData Collective, Mark van Rijmenam writes that SMB’s don’t necessarily need vast amounts of information in order to build a Big Data strategy.

It is true that the amount of data we create is growing rapidly, but there are still many organisations that only collect a few Gigabyte of data. Quite often these, smaller, businesses believe that therefore they cannot develop a big data strategy. Personally however, I believe that a big data project does not have to involve vast amounts of data; connecting various (smaller) data sets can give even more insights than analysing one vast big data set. Therefore, as I mentioned earlier, a small business has to look differently at big data. Simply because less data is created, does not mean that they cannot develop a big data strategy.

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