Big Data: What is it Good For?

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big-data_NEWSOne of the goals in our Mission Statement here at insideBIGDATA is to give our readers the fuel for big data initiative decision makers to push forward with strategic projects. One way to do this is to offer relevant use-case examples of big data deployments and market research indicators showing big data adoption. The article referenced below contains some very useful data indicating why companies have jumped on the big data bandwagon. From a new BMC survey:

Among the 1,200 respondents, 31 percent said that identifying the business use cases for big data is their primary challenge in managing their data. Other responses all revolved around costs and challenges with moving data to a centralized data warehouse.

Another report from Gartner release last week found that 56 percent of 720 respondents said determining how to get value from big data was in their top three biggest big data challenges. Forty-one percent listed defining strategy among their top three challenges.

Despite that, businesses are continuing to plan to invest in big data. Gartner found that 64 percent of the companies surveyed either invested in or planned to invest in big data technology this year, up from 58 percent last year.

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