From Fiction to Facts With Big Data Analytics

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Strata + Hadoop World Conference 2013 (New York City) Coverage

Platfora’s Founder & CEO, Ben Werther made a presentation at this week’s Strata Conference + Hadoop World: “From Fiction to Facts With Big Data Analytics.”  The talk’s theme was that the overwhelming amount of data created by leading companies comes from diverse digital customer touch points and machine-generated events. Imagine a world where we can make fact-based decisions using all of that data, where we can understand each customer and find patterns spanning every touch point. During the session attendees heard about how Big Data Analytics is the difference between fact-based enterprises and those focused on the shallow BI beauty contest.


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