Some big data analytics plots are just SO insightful!
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Industry Perspectives
A Laundry List for Cleaning Messy Data and Making It Business Ready
In this special guest feature, Mark Palmer, TIBCO SVP & GM of Analytics, Data Science & Data Virtualization, believes that companies who learn to leverage their data will beat out their competition. Making data-driven decisions for business strategy is essential in today’s tech-centric environment, and anyone who is not taking advantage of the information they’ve gathered will fall behind.
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Why CRM and Data Warehouses Fail with Customer 360
This whitepaper from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).
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