That’s why they need to hire a Data Scientist! Hopefully they won’t hold out for a unicorn!
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Industry Perspectives
4 Digital Experience Strategies You Need to Consider
In this special guest feature, Garrett Schwegler, Program Manager for Digital Commerce at Lucidworks, offers four strategies you should consider to help you focus and improve the digital experience for your users. More is better—more data, more insights, more happy customers and employees. More can also feel like ‘too much’ if you don’t know where to start.
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Why CRM and Data Warehouses Fail with Customer 360
This whitepaper from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).
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