Goodyear Licenses APT’s Test & Learn and Market Basket Analyzer Platforms

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Bid-Data-2014.Applied Predictive Technologies (APT) has announced that Goodyear Auto Service Centers has signed an agreement to license APT’s software platform, including Test & Learn and Market Basket Analyzer. Goodyear will use APT’s software to test and analyze key business issues including pricing, service bundling, marketing, store hours and merchandising.

APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their data to accurately measure the profit impact of pricing, marketing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize ROI.

We’ve chosen APT software for Goodyear Retail because of its Test & Learn capabilities and overall business analytics,” said John Peer, vice president, Goodyear Retail. “Their tools allow us to evaluate different programs in a controlled methodology to make better decisions that drive results and delivers more value to consumers.”

The Goodyear Auto Service Centers are full-service tire and automotive repair stores wholly owned and operated by The Goodyear Tire & Rubber Company.

We are very pleased Goodyear has decided to license APT’s Test & Learn and Market Basket Analyzer software in the long term,” said APT senior vice president, Marek Polonski. “The success of our relationship speaks to the flexibility of APT’s software platforms and the profitable insights it can generate for various businesses.”


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