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Industry Perspectives
2022 Can Be Insurance’s Big Data Moment
In this special guest feature, Robert Clark, CEO of Cloverleaf Analytics, discusses trends and other factors driving what he believes to be a major year for big data analytics and BI in insurance in 2022. The article will outline a few major reasons why insurance can become a standard-bearer regarding innovative uses of big data and analytics.
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Why CRM and Data Warehouses Fail with Customer 360
This whitepaper from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).
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