Certona Launches Predictive Cloud for Digital Marketers and Retailers

Print Friendly, PDF & Email

certonaCertona, a leader in real-time omnichannel personalization for the world’s largest brands and retailers, has introduced the Certona® Predictive Cloud™ to empower brands, technology providers, digital agencies and system integrators to create the next generation of highly personalized apps and services with full access to Certona’s open infrastructure.

Application developers, digital marketers and retailers can now unleash and democratize their disparate data and shopper information by tapping into Certona’s predictive analytics capabilities and APIs.

The Certona Predictive Cloud seamlessly integrates and unifies shopper profiles and preferences across all channels, touch points and device types. Some of the key services of the Certona Predictive Cloud include:

  • Real-time data and application integration
  • Real-time shopper profiling across all channels
  • On-demand deployment of sophisticated predictive models
  • Multivariate smart testing, targeting and automated optimization
  • Personalized experience management of all digital assets including products, content and rich media
  • Robust, secure enterprise-grade APIs

Clients and partners benefit from Certona’s 10 years of real-time personalization expertise and profiling of over one billion active shoppers across 500+ ecommerce sites around the globe. The Predictive Cloud harnesses these smart capabilities to deliver early proof of concepts and accelerate time to market for enterprise-class omnichannel, real-time applications.

We are very excited to open up access to the flexibility and power of our Predictive Cloud,” said Meyar Sheik, CEO and co-founder of Certona. “By making our patented services available to a wider community, a whole new class of highly personalized applications will be developed at a much faster rate, pushing the boundaries of engaging customer experiences.”

According to a report by Forrester Research, Inc. Principal Analyst, Mike Gualtieri, “To build anticipatory, individualized app experiences, application developers will harvest the rising crop of big data, applying predictive analytics to continuously tune the app experience by: Learning who the customer really is, Detecting the customer’s intent in the moment, Morphing functionality and content to match intent and Optimizing for the device or channel.” Predictive Apps are the Next Big Thing in Customer Engagement, June 25, 2013.

Announced earlier this year, the United States (US) Patent Office issued Certona a patent for representing and predicting human behavior. Certona’s platform has the unique ability to profile and predict behavior within three to five clicks across all e-commerce traffic without collecting any personally identifiable information, thus protecting consumer privacy.

We’ve successfully been leveraging Certona’s Predictive Cloud to complement our customer-centric approach to drive more engagement and conversions,” said Milton Pappas, President E-Commerce, Nine West Group. “We look forward to expanding our applications and introducing new and unique shopping experiences that delight our customers and make us more memorable.”



Sign up for the free insideBIGDATA newsletter.

Speak Your Mind