ServiceSource Fitbit Campaign Highlights the Value of Customer Health at Dreamforce 2014

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fitbit_660-300x150 ServiceSource® (NASDAQ:SREV), a leader in recurring revenue management, today announced findings from their inaugural Healthy Customers for Life Fitbit Challenge, which took place last week at Dreamforce® ‘14 in San Francisco. Participants with a Fitbit shared their activity data to measure and understand the collective journey taken during the course of a busy week at Dreamforce. The data collected during the four-day journey revealed that attendees were constantly on the move, and twice as active.

It’s our mission to help companies create happy and healthy customers for life through measurable customer success,” said Conrad Voorsanger, CMO at ServiceSource. “With that mantra in mind, we wanted to bring awareness to Dreamforce ’14 attendees by promoting a healthy Dreamforce journey through the Fitbit Challenge. We chose to take a data driven approach to this campaign, in much the same way ServiceSource empowers sales, marketing, and customer success teams today.”

The ServiceSource Fitbit community group captured the active “steps” taken at this year’s Dreamforce, with an estimated 145,000 registrants attending over 1,400 sessions, spread across Moscone Center and numerous hotels in the area. The conference kept attendees moving by featuring prestigious guests including, former Secretary of State Secretary Hillary Rodham Clinton, former Vice President Al Gore, and songwriter and entrepreneur Will.i.Am.  Speakers were accompanied by top-tier performances from the Beach Boys to Bruno Mars.

Here’s the Dreamforce story as told by the data from the ServiceSource Fitbit Challenge:

  • Those who joined the Fitbit community walked over 2.9 million steps, or nearly 1,300 miles. Putting that distance into perspective, participants collectively took a round-trip walk between the West Coast’s major tech hubs of San Francisco and Seattle.
  • Attendees tracking their experiences using the hashtag #MyDF14Journey, logged an average of six miles a day at Dreamforce, doubling the distance of an average person.
  • The top ten participants literally walked a 26-mile marathon while at the event. Tuesday proved to be the most active day at Dreamforce, with the group logging approximately 212 miles while trekking between the two main keynotes and dancing the night away listening to Bruno Mars and Cake.
  • Tony Robbin’s keynote moved people twice as much as other keynotes, because he got the crowd up and dancing.
  • ServiceSource plans to continue the Fitbit challenge at each Dreamforce to encourage healthy customers for life.

ServiceSource helps subscription and recurring revenue businesses grow profitably and create healthy customers for life. Leveraging deep usage analytics, the new ServiceSource Customer Success App on the Salesforce1 Platform, empowers customer success teams to implement proven success plans and engage users with planned, high-value activities that drive customer lifetime value, reduce churn and ensure customer satisfaction.


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