New C9 Sales Application Harnesses the Power of IBM Watson

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C9_LogoC9, a leader in delivering predictive sales and marketing  applications, has announced a new application, C9 Sales Advisor, which will be powered by IBM Watson.  Designed explicitly for the sales representative, Sales Advisor uses predictive analytics to propose solutions to impediments that are preventing deal closure such as a failure to correctly engage the correct decision makers.  By combining C9’s proprietary sales algorithms with Watson’s cognitive computing capability, C9 Sales Advisor will transform structured and unstructured data from systems such as CRM (customer relationship management), email, and the web into the intelligent answers reps need to advance deals.

Every day, sales representatives encounter challenges that could be addressed more quickly by having timely access to the right information.  C9 Sales Advisor allows them to ask spontaneous questions related to the sales process and then delivers relevant responses.  To do so, it leverages natural language processing and predictive analysis to search a massive collection of over 62 billion sales observations curated by C9 such as email threads, CRM text fields and bookings information.

Salespeople are challenged every day to unlock insights from the volumes of available data that will ultimately determine their success or failure,” said Stephen Gold, Vice President, IBM Watson Group. “C9 Sales Advisor taps into IBM Watson’s cognitive capabilities to analyze a sales opportunity, understand the challenges, and find the people, knowledge and insights needed to help close the deal.”

Today, sales reps may have the ability to search for literal terms or phrases within their CRM system or other sales tools. But when questions require abstract, qualitative responses, traditional applications fall down and reps are left to rely on their personal experience to solve the problem.

Pretty pictures are one thing, recommendations based on fact is quite another.  C9 Sales Advisor is truly revolutionary, turning the established order of CRM on its head by giving your rep what he or she needs to move forward with deals,” said Michael Howard, Chief Executive Officer at C9.  “Working with IBM Watson’s cognitive computing services, we can unlock the value of unstructured data to serve it up within the context of a salesperson’s immediate challenges.  That translates into better rep success with fewer resources.”

C9 Sales Advisor is the next step in delivering contextualized data that directly serves the bottom line by handing sales reps the tools needed to close deals more quickly.  C9 services harness data science to recommend actions that lead to better forecast accuracy, close rates and sales cycle times.

C9 Sales Advisor will be generally available in early 2015.  To learn more, visit or contact a C9 sales representative at


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