Segment Launches Automatic Data Transformation and Loading into Amazon Redshift

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segment-logoSegment, touted as a customer data hub, has announced a new integration that enables customers to load data directly into Amazon Redshift. Companies use Segment to collect data from any device and platform, then translate and send that data to third-party services for analytics and marketing. Now, these companies can also use Segment to automatically load all of their raw data into Amazon Redshift, a powerful, fully-managed, petabyte scale, SQL data warehouse, for more flexible exploration and analysis with tools like Mode, Looker and Chartio.

Segment makes it easy to get customer data into Amazon Redshift from a wide variety of different sources,” said Brian Matsubara, Head of Global Technology Alliances, Amazon Web Services, Inc. “We’re pleased to see Segment add support for Amazon Redshift to its data integration platform.”

Amazon Redshift is a fast, fully managed, petabyte-scale data warehouse solution that makes it simple and cost-effective for customers to efficiently analyze all their data using their existing business intelligence tools.

Segment’s new support for Amazon Redshift enables businesses not only to instantly integrate 122 out-of-the-box analytics and marketing applications with a single API, but also to load all the underlying raw customer data into a standardized, canonical data warehouse hosted on Amazon Redshift. With this complete set of customer data, companies can answer granular, specialized questions in SQL, create custom visualizations, and power machine learning algorithms. Tools for this kind of SQL analysis including Chartio, Looker, Mode, RJMetrics and Periscope have joined as launch partners for Segment for Amazon Redshift, offering an easy cloud connection and analytics templates for Segment customers.

We recently released a beautiful new redesign of, and measuring our checkout conversion rates via Segment for Amazon Redshift has been key to understanding its impact to the business,” said David Glueck, Senior Director of Data Science and Engineering at Bonobos. “I use Tableau on top of Segment SQL to report metrics to our executive team on a daily basis.”


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