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Visualization of the Week: Cyber Monday vs. Black Friday

Visualization_featureOn the heels of the biggest online shopping day of the year for Americans, below is a big data visualization comparing Cyber Monday with its brick and mortar counterpart, Black Friday. The visualization, created by our friends at Datameer using its Hadoop-based analytics platform, compares the social sentiment and popularity of each day on Twitter, finding:
  • Black Friday had a significantly larger share of positive social sentiment, with 50% of respondents viewing the shopping day positively, compared with 35% for Cyber Monday
  • Black Friday was most popular on Twitter, capturing 73% of Tweets

[Click image to enlarge]

CyberMonday_infographic

 

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