Attunity Expands into Big Data Markets with BIReady Acquisition

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Attunity_logoAttunity Ltd. (NASDAQ CM: ATTU), a leading provider of information availability software solutions, announced that it has expanded its Big Data solutions portfolio as well as its strategic positioning in Big Data markets via the acquisition of BIReady’s data warehouse automation technology. The innovative BIReady solution automatically designs, generates and populates enterprise data warehouses and data marts, adding data modeling and structuring capabilities inside the data warehouse. This technology, which is unique in the market, is designed to provide fast, flexible delivery of information for Big Data Analytics and Business Intelligence (BI) projects – adding an important new capability to Attunity’s Big Data technology suite.

BIReady technology will enable Attunity to bring enterprises to the next level in data warehousing – to deliver near real-time BI and analytics significantly faster than it would take otherwise,” explained Bill Inmon, owner of Inmon Consulting Services, and Forest Rim Technology (a BIReady partner), and also universally recognized as the ‘father of the data warehouse’. “BIReady technology accomplishes the many goals of ETL by automating much of the data warehousing design process and the generation of SQL code – something the classic ETL model has never mastered. Unifying these strengths with existing Attunity technology will provide a modern platform that adds value for enterprises by making the process of delivering data and building a data warehouse seamless, efficient and affordable.”

BIReady technology will enable Attunity to fulfill a key need for enterprises that require an automated, end-to-end data warehousing solution to support mission-critical data initiatives. By supporting the entire lifecycle of data warehouses and data marts through agile automation, the BIReady technology is designed to eliminate the traditionally complex, manual tasks of preparing data for BI and Big Data analytics. This capability enables organizations to build and maintain data warehouses with less time and resources – freeing them to focus on higher-value tasks that drive business growth and competitive advantage.

The acquisition of BIReady technology marks another milestone in the evolution of our growth strategy with a new solution that, in addition to moving the data, will also provide customers with the ability to create and manage data warehouse logics,” stated Shimon Alon, Chairman and CEO of Attunity. “The addition of data warehouse automation technology to our information availability portfolio helps to complete and strengthen our offering while answering a critical need for prospects. The technology will also enable us to cross-sell and up-sell to our existing customers currently considering or leveraging data warehousing on-premises or in the cloud. We expect that this transaction will generate additional opportunities with OEM and go-to-market partners and resellers, enhance our competitive position in our market, and enable us to expand our presence in these rapidly-growing markets.”

Under the terms of the purchase agreement, Attunity acquired BIReady’s technology for approximately $1 million in a combination of cash and Attunity shares with an earnout potential of up to USD $375,000 in cash over the next two years.


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