DataHero, the self-service cloud data visualization tool, announced the launch of its Google Analytics integration. More than half of all businesses use Google Analytics on a daily basis and understand the limitations of having to export to Excel or write complex scripts to get what they need out of their data. With the DataHero integration, now everyone will be able to make data-driven decisions at the speed of business.
The Google Analytics integration is one of the most requested by customers,” said DataHero co-founder and CEO Chris Neumann. “Every marketer uses Google Analytics to track traffic and we’re making the data visualization aspect easier to drive business decisions forward.”
To start analyzing site traffic data, it’s as easy as importing Google Analytics into a free DataHero account with just a few clicks. DataHero will create suggested charts based on the data, or users can create their own customized charts to easily identify the sources, goals, regions and campaigns that add the most to their bottom line.
DataHero helps me visualize all of my key sales metrics, regardless of where the information lives,” said Lester Lee, VP of Customer Development at Chute. “I’ve already saved countless hours on creating and refreshing charts using DataHero, and I have been making smarter decisions about the business.”
This latest integration is just one example of how DataHero is empowering individuals to make sense of their data quickly—a trend that is likely to erupt in 2015. To see a full list of DataHero integrations, visit: www.DataHero.com/connections.
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Google Analytics is indeed an important platform any marketer should constantly check. Aside from DataHero, try out http://www.TapAnalytics.com. Not only does it have GA integration but also other Display, SEO and Social Media platforms. On top of that you also get real-time alerts and actionable insights.