bonprix Selects Teradata Integrated Marketing Cloud

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bonprix, the global fashion retailer, is expanding its relationship with Teradata (NYSE: TDC), the big data analytics and marketing applications company.

bonprix, which is part of Otto Group, has been working with Teradata in the field of e-mail marketing for a number of years, and currently uses a custom version of Teradata’s analytics platform in marketing and sales. Additional investments in Teradata Integrated Marketing Cloud will help bonprix synchronize its communication with customer experience – consistently, fast and across all channels.

In addition to the Teradata Digital Marketing Center, bonprix will use Teradata Customer Interaction Manager and a Teradata Enterprise Data Warehouse to better capture all relevant information, analyze web data in detail, and use the resulting insights to improve real-time communication with customers. The integrated solution will enable extensive and flexible data analytics and marketing campaign management. With this solution, bonprix can automatically engage in direct dialogue with their customers, discern their needs and preferences, and then make relevant, individualized offers – in real-time and via their preferred channels.

Shopping behavior is changing rapidly. Customers expect the best value for money and fast availability of the items. Before buying a product, the majority of buyers use the Internet as a source of information. In particular, they visit social networks, advice-giving sites and comparison portals,” says Volker Wiewer, vice president International, Teradata Marketing Applications. “Our integrated solution enables retailers and manufacturers to analyze this increasing amount of data and to respond precisely to the customer demand.”

At bonprix, customers experience fashion and shopping via all channels – online, catalog, or in a fashion store. E-commerce contributes some 70 percent of the annual turnover, making digital the largest sales channel for bonprix.

Karsten Uhlig, manager, E-Commerce / Customer Process and Information Management at bonprix, considers the Teradata Integrated Marketing Cloud and the analytical data warehouse solution from Teradata important instruments for the optimization of the customer dialogue. “On the basis of very detailed data, Teradata enables us to filter and better understand the interests and needs of our target audiences and to address them with a tailor-made communication via the appropriate channel.”


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